Post by account_disabled on Feb 18, 2024 5:53:01 GMT
This page will be used strategically throughout your webinar campaign. PRO-TIP For the best visitor experience possible, reinforce why visitors have landed there, where they came from and that they’re in the right place. In the case of the example above, this “offering” click-through landing page was for a webinar about email marketing. We used “email marketing” copy in both the headline and sub-heading to ensure a strong message match between traffic source – our webinar marketing – and landing page. Primary Headline: The Easiest Way to Build Dedicated Landing Pages for Email Campaigns Secondary Headline: Send your email clicks to a landing page that converts 7. Tailor your social marketing Webinar Marketing - Google+ Event Invite Every social channel has.
Blasting every channel with the same message in the same way from Buy TG Database your fancy social publishing tool won’t cut it. Use a hashtag on Twitter before, during and after the webinar (ours is unwebinar) to engage with the community and gather some great testimonials for future webinar marketing. Create a Google+ event – the notification gets pushed to every one of your followers – and post in any relevant G+ communities you’re associated with. You can also take advantage of the giant cover photo space by uploading a promotional banner linked to the registration landing page. Encourage your LinkedIn connections to spread the love about the webinar 1-2 weeks prior to the event and find a non-spammy way to post about it in relevant marketing groups.
And then there’s Facebook. Two weeks prior to the event, try uploading a new cover photo promoting the webinar. And then a week or so before the event, you can post a thought-provoking quote from the expert guest – linked to the registration page, of course. 8. Secure Your Webinar with “The Invite” Email Webinar Marketing - The Invite Email Email is the single most effective way to drive interest in your webinar. 70% of all our webinar registrations come via our invitation emails. Your webinar invite email will have 3 points at which a conversion is made: The subject line needs to be concise and attention-grabbing enough to have someone open the email, but still describe what the webinar is about.
Blasting every channel with the same message in the same way from Buy TG Database your fancy social publishing tool won’t cut it. Use a hashtag on Twitter before, during and after the webinar (ours is unwebinar) to engage with the community and gather some great testimonials for future webinar marketing. Create a Google+ event – the notification gets pushed to every one of your followers – and post in any relevant G+ communities you’re associated with. You can also take advantage of the giant cover photo space by uploading a promotional banner linked to the registration landing page. Encourage your LinkedIn connections to spread the love about the webinar 1-2 weeks prior to the event and find a non-spammy way to post about it in relevant marketing groups.
And then there’s Facebook. Two weeks prior to the event, try uploading a new cover photo promoting the webinar. And then a week or so before the event, you can post a thought-provoking quote from the expert guest – linked to the registration page, of course. 8. Secure Your Webinar with “The Invite” Email Webinar Marketing - The Invite Email Email is the single most effective way to drive interest in your webinar. 70% of all our webinar registrations come via our invitation emails. Your webinar invite email will have 3 points at which a conversion is made: The subject line needs to be concise and attention-grabbing enough to have someone open the email, but still describe what the webinar is about.