Post by sakibkhan48 on Feb 24, 2024 8:07:31 GMT
ZMOT? What?! No, it's not a bad word or the acronym for a strange drug. The ZMOT (Zero Moment of Truth), or the zero moment of truth, is the right key to engaging our customer in the product purchasing process. Today, consumer decision-making has changed dramatically. What you need to focus on to be a good marketer is the path that leads to the purchase decision. This is why winning over the customer at the Zero Moment of Truth (ZMOT) is a necessary requirement to sell your product successfully. In this article you will find the 7 golden rules that Google teaches us to win over the consumer! Zero Moment Of Truth Moments of Truth: what are they? The so-called "Moments of Truth" are defined as the possibilities of interaction between the customer and the product-company that lead to the purchase. The Moment of Truth was first mentioned in 1981 when the CEO of Scandinavian Airlines suggested to his customer care team to build relationships with customers based on their actual needs by providing them with all the information requested.
In 2021, obviously there is no longer a single moment of truth, but the attention we must pay to Europe Cell Phone Number List these points of contact remains very high. The traditional purchasing process The first model of the purchasing process is based on three moments: STIMULUS FMOT- FIRST MOMENT OF TRUTH SMOT- SECOND MOMENT OF TRUTH Stimulus The stimulus essentially occurs when the consumer receives the stimulus from a marketing campaign, bringing out a need that can be emotional, informational, etc. FMOT – Shelf The first moment of truth indicates the period of time between 3 and 7 seconds when the consumer finds himself in front of the shelf and makes the purchasing decision. The concept was first introduced in 2005 by the Procter & Gambel company.
Today the First Moment of Truth is no longer based only on observation of the shelf but can occur in other cases: A customer views the products through the online shop A potential customer visits a company's website or social media for the first time A customer compares product prices It is essentially a moment of crisis for the consumer who, not knowing how to choose, will seek help from other users of the network. SMOT – Experience After the purchase, the consumer experiences the second moment of truth which occurs through the consumption of the good. It is the moment of product experience, which will determine whether or not the consumer is satisfied with the purchase and whether (and how!) he wants to share his experience. The new purchasing process: what changes with the ZMOT? The new purchasing decision-making process is divided into the following phases: STIMULUS ZMOT
In 2021, obviously there is no longer a single moment of truth, but the attention we must pay to Europe Cell Phone Number List these points of contact remains very high. The traditional purchasing process The first model of the purchasing process is based on three moments: STIMULUS FMOT- FIRST MOMENT OF TRUTH SMOT- SECOND MOMENT OF TRUTH Stimulus The stimulus essentially occurs when the consumer receives the stimulus from a marketing campaign, bringing out a need that can be emotional, informational, etc. FMOT – Shelf The first moment of truth indicates the period of time between 3 and 7 seconds when the consumer finds himself in front of the shelf and makes the purchasing decision. The concept was first introduced in 2005 by the Procter & Gambel company.
Today the First Moment of Truth is no longer based only on observation of the shelf but can occur in other cases: A customer views the products through the online shop A potential customer visits a company's website or social media for the first time A customer compares product prices It is essentially a moment of crisis for the consumer who, not knowing how to choose, will seek help from other users of the network. SMOT – Experience After the purchase, the consumer experiences the second moment of truth which occurs through the consumption of the good. It is the moment of product experience, which will determine whether or not the consumer is satisfied with the purchase and whether (and how!) he wants to share his experience. The new purchasing process: what changes with the ZMOT? The new purchasing decision-making process is divided into the following phases: STIMULUS ZMOT