Post by sakibkhan50 on Feb 27, 2024 5:30:01 GMT
through this installation were catapulted first among the glaciers of Antarctica and subsequently on a visual journey towards mystical shapes, sensations and sounds that created emotions unforgettable for the over 50,000 participants. A lounge was positioned near the dome where there was the possibility of trying HP 3D printers , through the creation and customization of objects such as bandanas, useful for shelter from the heat of the Californian desert. The goal of the campaign was to get people talking about the company for the grandeur of the experience and shifting attention to the computers that made the creation of these visual effects possible. The decision to create a lounge for the creation of bandanas meant that all visitors could have a personalized “and useful” souvenir of Coachella but signed by HP. BMW: 2018 Over the years, several marketing campaigns by automotive brands have taken place at Coachella. However, the one that has caused the most talk is certainly that of BMW which in 2018, following the festival's focus on being Green , decided to create an experiential marketing campaign that focused on driving its hybrid cars .
The marketing campaign starts with the creation of a personalized Ecuador Mobile Number List livery based on the stylistic schemes of the festival and positioned on the i3 and i8 cars. The liveries were designed by American musical artist and designer, John Gourley. Source: BMW official website BMW partnered with influencers with millions of followers to increase the hype around the Coachella Festival. Using the hashtag # roadtocoachella , influencers recounted their journey in BMW cars, creating an engaging experience for audiences on social media. Arriving at the festival, visitors had the opportunity to try out the cars through test drives on specially created tracks in the desert hills. BMW invited participants to experience the speed and handling of its luxury cars through a pre-established driving route, even providing professional drivers to be mentored during the experience. The German company's goal was to increase the visibility of its brand and its line of hybrid cars by creating an engaging and exciting driving experience for festival attendees.
The use of influencer marketing, however, was strategic to bring young people closer to the brand and increase public awareness of the car manufacturer's technological innovations. SEPHORA: 2018 Sephora Coachella In 2018, the French company SEPHORA participated in the Coachella festival, setting up a real beauty salon where participants had the opportunity to try the products sold by the company. Participants also had the opportunity to receive personalized advice from industry professionals and thus discover the latest beauty trends. Additionally, Sephora offered attendees the opportunity to receive free beauty treatments , such as facials and professional makeup. The Sephora experience focused on sensory beauty , with the use of soft lighting, soothing music to create a relaxing and inviting atmosphere . Perfumes and fragrances were used to stimulate the senses of the participants and make the experience even more engaging ( click here to read our in-depth analysis on the use of smell in marketing). The main objective of Sephora's marketing campaign was to offer participants a personalized and engaging beauty experience, giving them the opportunity to try products and receive advice from industry professionals. In this way, Sephora sought to create a stronger bond with its customers and consolidate its presence in the beauty market. HEINEKEN : 2002 – 2023 Heineken house Coachella
The marketing campaign starts with the creation of a personalized Ecuador Mobile Number List livery based on the stylistic schemes of the festival and positioned on the i3 and i8 cars. The liveries were designed by American musical artist and designer, John Gourley. Source: BMW official website BMW partnered with influencers with millions of followers to increase the hype around the Coachella Festival. Using the hashtag # roadtocoachella , influencers recounted their journey in BMW cars, creating an engaging experience for audiences on social media. Arriving at the festival, visitors had the opportunity to try out the cars through test drives on specially created tracks in the desert hills. BMW invited participants to experience the speed and handling of its luxury cars through a pre-established driving route, even providing professional drivers to be mentored during the experience. The German company's goal was to increase the visibility of its brand and its line of hybrid cars by creating an engaging and exciting driving experience for festival attendees.
The use of influencer marketing, however, was strategic to bring young people closer to the brand and increase public awareness of the car manufacturer's technological innovations. SEPHORA: 2018 Sephora Coachella In 2018, the French company SEPHORA participated in the Coachella festival, setting up a real beauty salon where participants had the opportunity to try the products sold by the company. Participants also had the opportunity to receive personalized advice from industry professionals and thus discover the latest beauty trends. Additionally, Sephora offered attendees the opportunity to receive free beauty treatments , such as facials and professional makeup. The Sephora experience focused on sensory beauty , with the use of soft lighting, soothing music to create a relaxing and inviting atmosphere . Perfumes and fragrances were used to stimulate the senses of the participants and make the experience even more engaging ( click here to read our in-depth analysis on the use of smell in marketing). The main objective of Sephora's marketing campaign was to offer participants a personalized and engaging beauty experience, giving them the opportunity to try products and receive advice from industry professionals. In this way, Sephora sought to create a stronger bond with its customers and consolidate its presence in the beauty market. HEINEKEN : 2002 – 2023 Heineken house Coachella